Lori Wiles, Fractional CMO
Why a fractional CMO for your small business?
When you work with Lori Wiles, Fractional CMO, you get an expert marketer that will help you get on the right track with a proven turn-key system for small business marketing. She believes in strategy first, and follows a simple, iterative process to lead you to growth. She will learn about your business, becoming a trusted extension of your team with transparency at every step. The pace of change in online marketing, content marketing, SEO, website creation, reputation management and social media is confusing and overwhelming – particularly when what you really need to do is run your business. Lori can also work with a team of marketing specialists to orchestrate implementation, ensuring you have what you need, and only what you need. The goal is to create simple, objective and affordable marketing to meet your business needs and drive business growth.
Marketing as a small business is hard.
Don't try and navigate a maze without a map. Finding reliable partners or team members can be hit-or-miss, and standing out in a crowded market feels like an uphill battle. Many small businesses waste money guessing at what might work, only to find that campaigns fall flat or that marketing tactics quickly become outdated. Meanwhile, you’re busy running your business—and shouldn’t have to be an expert at marketing, too. The result? Wasted time, money, and energy without the growth your business deserves. It doesn’t have to be this way.
Strategy First
Lori believes in strategy before tactics. In as little as 30 days, what if you had a roadmap for your maze?
1. Brand positioning
2. Core messages and ideal customer personas
3. Editorial plan
4. Customer journey
5. Competitive landscape
6. Marketing plan by quarter
About Lori
Lori Wiles, ABC is a marketing and branding expert with more than 30 years in start-up, medium and Fortune 500 companies. Optimal marketing involves setting clear direction, identifying strategies and messaging that resonates and results in leads and revenue, and establishing an integrated plan that is consistent and delivers impact. She has been part of multiple brand and product launches. Her strongest assets include developing strategic and measurable objectives, problem-solving, brand development, lead generation and leading people. A past IABC leader, Lori is based in Kansas City and Colorado and is a guest lecturer in Strategic Communications at the University of Kansas. She is also a small business coach and trainer for the Larimer County SBDC and Missouri SBDC.
Can you answer these questions for your business?
- Can you tell it's your brand if you remove the company name?
- Have you clearly articulated the problem you solve for customers?
- Do you demonstrate how you are better than your competition?
- Do you have 3-5 key messages that are impactfully delivered?
- Do you have an integrated marketing plan to drive growth?