Lori Wiles, Fractional CMO
On-demand marketing, branding and strategy to fuel business
What is a fractional CMO?
An exceptionally experienced, strategic marketing leader who is ready to step in and be the flexible, cost-effective solution to help your business grow. In simple terms, Lori works with your business part-time, or a fraction of the time.
Lori has a passion for helping businesses launch, grow and scale. She started her fractional CMO business to specifically focus on businesses who need marketing optimization, but may not be ready for a full-time hire. As a seasoned marketer, she knows how critical a strong marketing strategy, team and process is to creating efficient and impactful growth.
Approach
Do you need to optimize your company's marketing, but you're not ready to hire a permanent or full-time marketing leader?
Small and medium businesses often need marketing and branding leadership, but aren’t ready for the full-time commitment. A fractional CMO can step in and be that leader and drive strategic guidance, establish integrated plans and KPIs, and maximize processes and systems. They can also provide leadership and mentorship to an existing team of marketing specialists.
Have a short-term need, but not the right resources?
Businesses can have specific needs that require specialized leadership skills for a fixed amount of time. This can include start-up branding to a holistic plan to ignite marketing and sales performance.
Going through change and need someone to help scale your team and fuel growth?
During uncertainty, a fractional CMO can be your strategic business partner, creating marketing version 2.0 for your team.
Who will take the lead when the marketing leadership position is vacant?
A fractional CMO can serve as an interim leader, providing continuity and direction.
About Lori
Lori Wiles, ABC is a marketing and branding expert with more than 30 years in start-up, medium and Fortune 500 companies. Optimal marketing involves setting clear direction, identifying strategies and messaging that resonates and results in leads and revenue, and establishing an integrated plan that is consistent and delivers impact. She has been part of multiple brand and product launches. Her strongest assets include developing strategic and measurable objectives, problem-solving, brand development, lead generation and leading people. A past IABC leader, Lori is based in Kansas City and Colorado and is a guest lecturer in Strategic Communications at the University of Kansas.
Can you answer these questions for your business?
- Can you tell it's your brand if you remove the company name?
- Have you clearly articulated the problem you solve for customers?
- Do you demonstrate how you are better than your competition?
- Do you have 3-5 key messages that are impactfully delivered?
- Do you have an integrated marketing plan to drive growth?