Lori Wiles, Fractional CMO
Marketing as a Small Business is Hard
You wear every hat: owner, manager, sometimes even accidental “marketing lead.” The pressure to make every dollar count, with limited time and resources, is real.
If you’re overwhelmed by options, uncertain where your marketing stands or just craving some control, you’re not alone. I get how hard it is because I’ve helped business owners in your shoes. And, I'm one too.
Strategy First: Your 45-Day Roadmap to Results
Start with a Plan that Works for You
Before jumping into tools or tactics, we build a clear, actionable roadmap fit for your business realities.
Your Strategy First Plan includes:
- Market Positioning: Pinpoint what makes you different, and for whom.
- Customer Journey Mapping: See your buyer’s path, so you connect at every step.
- Messaging & Offers: Words and incentives that truly resonate.
- Channel Focus: Identify where your voice matters most. Ditch the noise.
- Execution Blueprint: A simple, step-by-step action list tailored for your workload, with AI tools to speed things up.
- Measurement & Adjustment: Practical ways to track, learn and adapt.
All delivered in 45 days. No fluff, just actionable clarity.
The Fractional CMO Advantage. Plus AI for Speed
As your Fractional CMO, you get expert strategy and direct partnership at a fraction of the investment and commitment of a full-time hire.
Once your strategy is set, I help you harness the latest AI tools for faster, more competitive execution. Whether you’re solo or managing a small team, your business stays agile.
Lori Wiles, ABC is a marketing and branding expert with more than 30 years in start-up, medium and Fortune 500 companies. A past IABC leader, Lori is based in Kansas City and Colorado and is a guest lecturer in Strategic Communications at the University of Kansas. She is also a small business coach and trainer for the Larimer County SBDC and Missouri SBDC.
How It Works
- Free Clarity Assessment
Let’s get straight to what matters: your challenges, goals and the best way forward for you. - Strategy First Plan
Over 45 days, you’ll get a clear, detailed roadmap prioritized and built for your business size, resources and goals. - Guided Execution (with Smart AI Tools)
I walk you through every step. AI supports your execution, so you see results quickly, without added complexity. - Lasting Momentum
Regular check-ins, ongoing feedback and a plan that grows with you as you gain confidence and control.
Why Business Owners Love This Approach
- Relief: “Finally, a plan that works for us.”
- Respect: “We’re building skills, not just being told what to do.”
- Confidence: “I know exactly where to focus, and why.”
No off-the-shelf agency packages, no generic tech stacks. Just personalized strategy, hands-on support and the right AI solutions for how you actually work.